California Privacy Notice

1. Notice at Collection

This section of our California Privacy Notice serves as our California "Notice at Collection" and describes the categories of personal information we collect, the retention of such information, the sources from which the information was obtained, and the business and commercial purposes for which the information is used. It also details the categories of personal information "sold" or "shared" with third parties for cross-context behavioral advertising and disclosed to third parties for a business purpose.

Categories of Personal Information We Collect:

We may collect the following categories of personal information about you:

• Identifiers, such as real name, alias, postal address, unique personal identifier (e.g., device identifiers; cookies, beacons, pixel tags, mobile ad identifiers (e.g., IDFA, GAID), or similar technology; customer number, unique pseudonym, or user alias; phone number and other forms of persistent or probabilistic identifiers), online identifier, IP address, email address, username, or other similar identifiers.
• Signature, physical characteristics or description (such as any size preferences you may have set).
• Bank account number*, credit card number*, debit card number*, and other financial information.
• Characteristics of protected classifications under California or federal law, such as age and gender.
• Commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies.
• Internet and other electronic network activity information including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements.
• Audio, electronic, visual, and similar information, such as photos, posts, and other content you generate.
• Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Retention of Personal Information:

The categories of personal information we obtain will be retained to provide the Services to you and to fulfill the business and commercial purposes for which they are collected or as needed to satisfy applicable governmental laws, regulations, investigations, proceedings or for reasonable backup, archival, audit, legal, tax, accounting, compliance, or other similar purposes. To determine the retention period, we may consider the amount, nature, and sensitivity of the information, our business and compliance needs, the potential risk of harm from unauthorized use or disclosure of information and if we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting, and other applicable obligations.

Sources of Personal Information:

We may obtain this information directly from you or your devices, or from other categories of sources, such as from social networks, data analytics providers, marketing partners, advertising and affiliate networks, operating systems and platforms, internet service providers, and government entities. For additional detail, please review the "The Personal Data That We Collect or Process" section of our Privacy Policy.

Purposes for which Personal Information is Used:

As described in additional detail in the "How We Use Your Information" section of our Privacy Policy, we may use this information for our business and commercial purposes to provide, develop, and enhance our Services to you. This may include using the information for the following business purposes:

• Provide and operate the Services, including all related content, features, and products.
• Manage user accounts, subscriptions, orders, payments, returns, and claims.
• Verify identity, prevent fraud, assess risk, and ensure security.
• Enable social and interactive features such as user connections, reviews, and recommendations.
• Communicate with you about your account, transactions, updates, and changes.
• Personalize content, recommendations, and advertisements based on your activity and preferences.
• Analyze and improve the Services using aggregated data, machine learning, and other analytics.
• Promote and market our Services and offerings on our platform and third-party platforms.
• Fulfill legal, contractual, and regulatory obligations, and enforce our rights.
• Process information for other disclosed or consented purposes.

"Sale" or "Sharing" of Personal Information for Cross-Context Behavioral Advertising:

We may disclose certain of your personal information to third parties, such as online advertising services (like advertising and affiliate networks) and our marketing partners, in exchange for monetary or non-monetary consideration (hereafter referred to as the "Sale" of personal information) or for cross-context behavioral advertising (hereafter referred to as the "Sharing" of personal information).

The personal information we may Sell or Share to these parties include Identifiers, Protected Classifications, Commercial Information, and Online Activity. This helps us optimize the placement of our ads and serve more relevant advertisements, including on other websites and services. Please see the "Your California Privacy Rights" section of this Notice for information on how to opt out of the Sale or Sharing of your personal information.

We do not Sell or Share the personal information of California residents we know to be under the age of 16 without affirmative authorization. We also do not Sell or Share sensitive personal information.

Disclosures of Personal Information for a Business Purpose:

The table below lists the types of third parties to whom we may have disclosed personal information for a business purpose and the categories of personal information that may have been disclosed to them for a business purpose.

In addition, we may disclose and may have disclosed your personal information to third parties in the event of a corporate transaction, such as a merger or acquisition.

2. Your California Privacy Rights

Under the California Consumer Protection Act ("CCPA"), you have certain rights and choices regarding your personal information as described below:

If you choose to exercise any of your rights under the CCPA, you have the right not to receive discriminatory treatment by us. Please note that, where allowable, we may charge a reasonable fee to comply with your request.

Verifying CCPA Rights Requests:

As required by law and to help protect your privacy, we may take steps to verify your identity when you submit a request to exercise your rights. The steps we take may vary depending on the type of request you make and whether you have an account with us. Please note that we cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

If you have an account with us, we may verify your identity by requiring you to sign into your account. If you request to access, correct, or delete your personal information and do not have an account with us, we may require you to provide certain information (such as your name and email address) to verify your identity. In addition, if you do not have an account and you ask us to provide you with specific pieces of personal information, we reserve the option to require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.

Authorized Agents:

To submit a request as an authorized agent on behalf of a consumer, please email us at hello@shoplouer.com with "Authorized Agent" in the subject line, and be sure to reference the CCPA in your request and include proof that the consumer has provided permission for you, the authorized agent, to submit the request.

Please note that, for requests submitted by an authorized agent on behalf of a consumer, we may still require the consumer to verify their own identity directly with us.

3. Additional Information

Your Acceptance of this Privacy Policy:

By accessing or using our Services, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal data as described in this Privacy Policy. If you do not agree, you should discontinue use of the Services immediately.

Changes to this Notice:

We reserve the right to revise this Notice from time to time. We will post changes on this page and indicate the "Last Updated" date at the top of this notice. If we determine, in our sole discretion, that the changes are material, we may also notify you by sending an email to the address associated with your account or by otherwise providing notice through our Services.

We encourage you to check back often for any updates. You acknowledge and agree that it is your responsibility to review this Notice periodically and that your continued use of our Services after any change in this Notice will constitute your acceptance of such change.